Lecturer: Benjamin Lehiany and Cécile Chamaret
The course Sustainable Strategy & Business Modelsdevelops the basics and advanced concepts, tools and methods of strategic management, emphasizing innovation and sustainable business models aspects applied to the energy sector. It relies on a combination of lectures and tutorials to help students applying theories and concepts in strategic management to real case studies in the field of energy and sustainable development. It is designed to provide students with the required knowledge and skills to formulate and implement strategic goals in the fast-moving context of the energy sector.
The purpose of this course is for students to complement their engineering background with a strategic approach to the energy sector and to sustainable development, looking at it as one of the essential means for a firm to define its objectives, design specific business models and create value. Thereby, the course will help students to:
- Design sustainable business model in accordance with a defined business strategy;
- Identify growth options such as internationalization, diversification and innovation;
- Understand role and influence of customer behavior;
- Develop critical thinking in the development of real case scenarios;
- Develop professional skills in writing and presenting reports.
The course combines theory (readings and class discussions) and application (case studies).
- Theory. Main theories and concepts of strategic management are addressed in- (lectures) and off-class (readings) then discussed and illustrated in class. They cover topics such as strategic analysis, strategic management of innovation, business model design and strategic marketing.
- Application. Theory is applied to business case studies. It assumes personal preparation work prior to attending classes, each case study being subject to review and comments in class. Examples of case studies are the analysis of the potential benefits and costs of shale gas, Tesla Motors and the market for electric vehicles, or the international strategy of Gazprom.
The evaluation is based on collective case studies (60% of final mark), and on individual quizzes (40% of final mark).
Each session a group of students will present a case study to the class and answer the main questions raised by the case. Case studies will be assigned during the first session. All students must read case studies.
Langue du cours : English