MIE 562 – Case studies on innovation
Lecturer: Philippe Ginier-Gillet
Many CEOs, academics, opinion makers and politicians see innovation as critical to corporate success. But the adoption by a market of an innovation is complex. Innovators tend to underestimate a market unwillingness to adopt an innovation. They also do not acknowledge that innovations create first FUD - fears uncertainties and doubts - in established organizations and industries rather than opportunities. The scope of innovation is in addition broad. Innovation is not only about new product development or traditional Research & Development - scientific or technological innovations in the laboratory do not always translate into customer value - It is also about business innovation (such as process, user or business model innovation) as evidenced by some of the most successful companies in a wide range of industries.
Focus of the course
With a focus on entrepreneurial settings, this course aims to impart knowledge of tools and concepts, insights and skills around the build-up, launch and ‘go to market’ management of innovations. The objective is to become more successful at managing the diffusion and adoption of innovations.
The course is based on inductive teaching methods. This course draws heavily on the case method of instruction.
Each class will be based primarily around a business case that requires students to study a real business situation, identify what the key issues are and how to address them and discuss their findings during the lecture.
Business cases used in this course are drawn from business case libraries of leading Business schools such as Harvard or Stanford BS. Cases studied in MIE 562 are all different from those in MIE 556
The pedagogical objective is to give students the following opportunities:
To apply concepts and models to various industry settings and types of innovation;
To be exposed to key issues that they may face during their careers as managers in charge of developing and bringing innovations to markets;
To develop diagnostic and decision-making skills in environments where the available information is incomplete and ambiguous and where there is no final ‘correct answer’.
All the case studies that are discussed emphasize the role of (new) technology, but they will be approached from the managerial rather than the technological perspective. Students will have to prepare one case study per week. Background reading, traditional lectures, role plays and simulations will complete the learning process.
Who should attend this course?
This course is a mandatory course for students whose major is Technology entrepreneurship but is also open to students who consider a career in consulting or business management or are keen to learn in English through the business case method. There is no prerequisite for attending this course.
- Langue du cours : Anglais
Credits ECTS : 4