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Langues - LAN572jANG : MA1 - C1/C2 - Persuasion

Domaine > Langues.

Descriptif

How do you engage with your audience?

Look at British politicians, look at Trump, look at marketers.

No point in lengthy speeches.

It's all about catchy slogans, soundbites, and rhetoric. Make every word count.

This class will start by exploring the various aspects key to mastering the art of  persuasion, analysing invention, arrangement, style, memory and delivery. We will also extend the study to entrepreneurs and their pitches, both successful and not.

Finally, you will be expected to put all this knowledge into action by creating your own start-up as a team and pitching it to the class of potential investors.

 

Success guaranteed or your money back!

 

Course assessment

 

-  Creative writing

-  Building and pitching your start-up and providing a business plan

-  Write, act and film a group negotiation scenario

effectifs minimal / maximal:

/18

Diplôme(s) concerné(s)

Parcours de rattachement

Format des notes

Numérique sur 20

Littérale/grade réduit

Pour les étudiants du diplôme Diplôme d'ingénieur de l'Ecole polytechnique

Le rattrapage est autorisé (Note de rattrapage conservée)
    L'UE est acquise si note finale transposée >= C
    • Crédits ECTS acquis : 3 ECTS

    La note obtenue rentre dans le calcul de votre GPA.

    Pour les étudiants du diplôme Echanges PEI

    Le rattrapage est autorisé (Note de rattrapage conservée)
      L'UE est acquise si note finale transposée >= C
      • Crédits ECTS acquis : 3 ECTS

      La note obtenue rentre dans le calcul de votre GPA.

      Veuillez patienter