Descriptif

START-UP PROJECTS (Fabienne Robinson- Louise Fang)

Have you ever had a great idea and dreamt of becoming famous but not quite known how to go about it?

Learn how to turn your idea into a viable business plan and convince your audience to dole out the cash.

In twos or threes, you will create a virtual start-up plan in a scientific or technological field of your choice. During the last session(s) each group will present their proposals to the others in the class, who will play the parts of either investors or scientific peers.

Objectives:

- Acquire Business English in a dynamic and motivating context

- Develop communication skills

Contents:

- Business and marketing vocabulary and strategies

- Selling pitches: convincing an audience

- Case-studies