Descriptif

How do you engage with your audience?

Look at British politicians, look at Trump, look at marketers.

No point in lengthy speeches.

It's all about catchy slogans, soundbites, and rhetoric. Make every word count.

This class will start by exploring the various aspects key to mastering the art of  persuasion, analysing invention, arrangement, style, memory and delivery. We will also extend the study to entrepreneurs and their pitches, both successful and not.

Finally, you will be expected to put all this knowledge into action by creating your own start-up as a team and pitching it to the class of potential investors.

Success guaranteed or your money back!

Course assessment

-  Creative writing

-  Building and pitching your start-up and providing a business plan

-  Write, act and film a group negotiation scenario