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PA - C7 - MIE554 : Business Models in the Digital Era

Domaine > Management, Innovation et Entrepreneuriat.

Descriptif

Business Models in the Digital Era 

Rationale: Leveraging technological change is a particularly challenging task for several reasons. The first reason relates to the unpredictability of the evolution of the technology. From the time a technology starts emerging, decades can pass until it has become stabilised enough so that subsequent developments are (relatively) predictable. A second reason is that technological change renders existing business models obsolete, and while business model innovation is a necessity, there is not only a strong inertia associated with business models (especially when they have been successful), but also a strong uncertainty, due to a lack of adequate tools. A third reason relates to the fact that leveraging technological change can seldom be done on one’s own. Instead, innovation ecosystems are highly instrumental in enabling firms to take advantage of the opportunities provided by new technologies. A final issue is that scenarios built around the usage of a new technology are generally too much anchored in the past, which means that firms have difficulties to apprehend the most disruptive usages of the new technology. Overcoming the hurdles and traps of technological change thus requires having the tools to overcome simultaneously all these issues.

Objectifs pédagogiques

Objectives: The aim of this course is to provide students with concepts and tools enabling to design effective business models that permit to effectively leverage technological change. Tools provided relate to business models (e.g. business model frameworks), open and user innovation, and foresight methodology.

Upon completion of this course, students:

  • Will have an in-depth understanding of business model innovation 
  • Will be able to identify precisely the disruptions emerging technologies bring to business models
  • Will be able to identify the stakeholders required to build an innovation ecosystem
  • Will be able to design innovation strategies that involve users and the crowd at large
  • Will be able to use foresight methods to uncover possible usages and scenarios related to the technology
  • Will know how to combine foresight scenarios with business model frameworks in order to carry out business models planning. 

Format des notes

Numérique sur 20

Littérale/grade réduit

Pour les étudiants du diplôme Diplôme d'ingénieur de l'Ecole polytechnique

Le rattrapage est autorisé (Note de rattrapage conservée)
    L'UE est acquise si note finale transposée >= C
    • Crédits ECTS acquis : 5 ECTS

    Pour les étudiants du diplôme Ecotechnologies for Sustainability & Environment Management

    Le rattrapage est autorisé (Note de rattrapage conservée)
      L'UE est acquise si note finale transposée >= C
      • Crédits ECTS acquis : 4 ECTS

      La note obtenue rentre dans le calcul de votre GPA.

      Pour les étudiants du diplôme Internet of Things : Innovation and Management Program (IoT)

      Le rattrapage est autorisé (Note de rattrapage conservée)
        L'UE est acquise si note finale transposée >= C
        • Crédits ECTS acquis : 4 ECTS

        La note obtenue rentre dans le calcul de votre GPA.

        Pour les étudiants du diplôme Economics, Data Analytics and Corporate Finance

        Le rattrapage est autorisé (Note de rattrapage conservée)
          L'UE est acquise si note finale transposée >= C
          • Crédits ECTS acquis : 4 ECTS

          La note obtenue rentre dans le calcul de votre GPA.

          Pour les étudiants du diplôme Cybersecurity : Threats and Defenses

          Le rattrapage est autorisé (Note de rattrapage conservée)
            L'UE est acquise si note finale transposée >= C
            • Crédits ECTS acquis : 4 ECTS

            La note obtenue rentre dans le calcul de votre GPA.

            Pour les étudiants du diplôme Echanges PEI

            Le rattrapage est autorisé (Note de rattrapage conservée)
              L'UE est acquise si note finale transposée >= C
              • Crédits ECTS acquis : 4 ECTS

              Programme détaillé

              Programme:

               

              Part 1: Understanding the impact of digitisation

              • Information, Knowledge and Information Goods
              • The Nature of Digital Goods

              Part II: Understanding Business Model Innovation

              • Business Model Frameworks
              • Business Model Innovation

              Part III: Understanding Key Business Model Components

              • Value Proposition: Pricing Models
              • Value Creation:  Value Networks, Ecosystems, Open & User Innovation
              • Value Capture: Revenue Models and IPRs

              Part IV: Foresight Methods for Business Model Generation

              Mots clés

              Business Model, Innovation, Digital Technologies, Technological Change, Strategy, Ecosystems

              Méthodes pédagogiques

              Case studies, analytical tools, foresight
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